"It wasn't too hot yet, but I knew, like Admiral Boom of Mary Poppins, that the wind was about to change. The Life was rushing towards summer, the only full season, which is not waiting for anything." We are right at that moment that Milena Busquets talks about in Gem (Anagrama, 2021). At the moment of uncovering ourselves with the change of the wind, or with its absence, to arrive at a summer that expects nothing from us either, only that we enjoy it.
So, what's this about Operation Summer? Operation is intervening to cut out the damage, to heal it. With all these words sharp and urgent defines the term. And no There is none of that in cosmetics, nor in self-care.
As point 6 says our manifesto: "We are interested in zero-gravity cosmetics; more heterodox than orthodox, more sensible than paternalistic, more light than heavy." When the heat arrives we want all that more than ever and the only dogma is that we have to use sun protection with more care than ever. Otherwise, our goal is to have beautiful skin, no more, no less.
That's why the Laconicum team has chosen the products we use to achieve the skin we love.
Maria, co-founder of Laconicum
"I use Air-Lite of Legology for years, both in winter and summer, and I love it. I notice it a lot. The skin on my legs is much smoother and has less fluid retention. I'm also using the Body Plane of Esker, which is one of the geekiest things I've ever tried, and I love it: it exfoliates and is like giving yourself a draining massage without any effort."
María A., Laconicum Press and Social Media and Blanca Nuclear
"To each his own Mother is unique, and for every white person, their white is the most nuclear... You haven't seen my legs in May... I can't get a tan, and if I do, it only lasts a few days. So my allies from now until September are Geranium Leaf Body Scrub of Aesop to exfoliate in the shower. And when I get out, I apply it every few days Self Tanning Foam of Mimitika with its mitt, it leaves a wonderful natural golden tone. I have to emphasize the "natural" because for someone so white it is important that it be gradual and that, natural."
Anabel, co-founder of Laconicum loyal to Cowshed
"I have delirium for Active Invigorating Body Lotion of Cowshed I've been using it for years. It's rich and sensual. Sometimes I just use it on my arms or legs, when I'm wearing them outside. The scent is insane. I must be the only person who doesn't like creams that are light and absorb quickly. Give me majesty and luxuriance.
