Anabel, co-founder of Laconicum, says: "I discovered this toothpaste at the Aesop store in Toulouse. I remember buying it one day, brushing my teeth that night, and going back for more the next day."
Aesop Toothpaste is a fluoride-free cream that contains Sea buckthorn (soothes sensitive gums), cardamom essential oil, and even wasabi, both antimicrobial ingredients that reduce plaque. It doesn't taste like wasabi, we warn you; don't be alarmed. The feeling it leaves is one of total cleanliness for your teeth and gums. Anyone who buys this Aesop toothpaste is buying more than just an oral hygiene product: they are buying design and charisma.