Aesop Shampoo It does what you would expect from a good frequent use shampoo: it cleans your hair very well, leaving it loose without drying it out. All Aesop products take between 2 and 10 years to formulate. Nothing about them is chosen at random. This shampoo's formula contains bergamot bark, frankincense, and Atlas cedar and is designed for all hair types and those who wash their hair frequently. Let's talk about sensations: a teaspoon-sized dose will be more than enough. It leaves your hair lightly scented.
At Aesop, the what—a good shampoo—is as important as the how. The how is identifiable from a mile away. And it has been widely copied since 1987, when the brand was founded in Melbourne. The how is an amber-colored bottle with typography (Helvetica and Optima) and strong messages. Whoever buys this shampoo isn't just buying a good shampoo: they're buying one from Aesop. Mind you.