This mousse - which already sounds better than "foam" - does what Cool Girl does, its very famous texturizing spray, the one Kate Moss uses. That is, it provides volume, thickness, density and texture to the hair, and it lasts. In Sam's words: "It's important to me that hair feels good to the touch, it has to feel soft, not sticky or stiff. Weightless hair is the perfect base for voluminous hairstyles that last This foam is non-spray, so it applies evenly.”
Sensations? It is a tasty foam, light and very easy to apply by combing wet hair with your fingers. It doesn't get dirty at all, it doesn't feel stiff, it's not heavy, it doesn't look like you're wearing a finishing product.