"I don't want you to choose Days of Confidence with your eyes closed. I want you to do it with your eyes wide open, because it's all there: the numbers and the results." This is how Frédérique Labadie, the founder of this French brand of cosmetics and nutricosmetics, speaks. Why does she want us to open our eyes wide? "It is a brand that you can trust, because we are demanding and transparent: we say what we do and what we can improve."
It is clear that this brand is about trust, even the name tells us: Days of Confidence. She defines it with two words: demand and transparency. Everything inside is serious, efficient and does what it says and everything is put on the table; There is no small print here. But in addition to what it does, it is what it says: "we do not believe in anti-aging, which is combating age. We believe in responsible and comprehensive self-care: inside and out. And in improving, specifically, five aspects that, for My experience and that of my environment affect us all: lack of energy, stress and lack of sleep, dull skin, bad habits that contribute to all this and low defenses. "
With these five pillars in mind, it has created two complementary ranges of products: bioactive cosmetics and micronutrition, that is, cosmetics from the outside and from the inside, that addresses those essential needs: pprotection, vitality, serenity, detoxification, balance and luminosity. All combinable (I wish we only needed one, but not It's like that) and all for every day, because the idea of supplements is to accompany, to be part of your care routine.
All their products have a minimum of 80% organic ingredients certified by Ecocert and active ingredients (this is a lot) and cold pressed to preserve their quality . In the boxes the percentage is specified, what we said about transparency is literal. There are no miracles here: there are results.
It is important to say "active ingredients", this means that there are no filler ingredients, they all work. If a cosmetic is water-based, those from Days of Confidence are based on active fruit water, for each range a different one with its properties. Science is important and it is provided by Dr. Nara Nairi, a doctor specialized in nutrition, micronutrition and microimmunotherapy. With it they have created very powerful supplements.
Another important pillar is sustainability. "I can't think about launching a brand without thinking about the impact on the environment. Everything we do is to reduce the carbon footprint". We like how you close your statement: "if not, the self-care becomes selfish-care", that is, a care selfish with the environment. Works with local producers to source their active ingredients and for packcaging, packaging made of recycled and recyclable glass, paper from eco-managed forests, vegetable ink...
Its founders, along with Fred is Philippe Guillermic, affirm that they will never promise overly optimistic and imprecise benefits, they will not use empty words or ingredients just because they are fashionable. They want to build trust. They already have ours.