{"product_id":"cool-girl-body-plumping-volumising-cream","title":"Cool Girl Body Plumping \u0026 Volumising Cream","description":"\u003cp dir=\"ltr\"\u003eAchieving volume is easy. The hard part is getting it to stay for dinner.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMost volumizers work on the styling. Sam McKnight has gone for the fiber: the stronger and more elastic it is, the longer it holds its shape. Even in humidity. Even if the day is long.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCool Girl Body is half styling product, half treatment. It plumps every fiber, reinforces it, and protects it from heat (up to 230 °C) and humidity. Clinical studies confirm it: each fiber is 12% thicker from the first application. The hair is left soft, shiny, and with movement—never stiff.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAt SheerLuxe, they sum it up in one sentence: \u003cstrong\u003e\"fuller, bouncier hair that’s weightless, like you’ve just stepped out of the salon.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt works with three active ingredients:\u003cbr\u003e\u003cstrong\u003eVoluminis™\u003c\/strong\u003e, which plumps each fiber and separates them to give body to the entire mane.\u003cbr\u003e\u003cstrong\u003eBioStyle CGP\u003c\/strong\u003e, which lifts from the roots and maintains shape even in humidity.\u003cbr\u003e\u003cstrong\u003eYerbaluxe® Crown\u003c\/strong\u003e, which strengthens fragile fibers and provides elasticity and shine.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt works for any hair type, but is most noticeable on fine, fragile, color-treated, or highlighted hair, and hair that has been exposed to frequent heat styling. It is also effective for hair that becomes finer with age.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSam McKnight, the man behind Lady Di's short bob and countless Chanel runway shows, puts it this way: \"It’s the product I wish I’d had forty years ago. I wanted natural, healthy, soft volume—never stiff or weighed down. That kind of volume that brings hair back to life.\"\u003c\/p\u003e","brand":"Hair by Sam McKnight","offers":[{"title":"Default Title","offer_id":59176452555100,"sku":"5060513681436","price":34.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/cool-girl-body-plumping-volumising-cream-1209103.png?v=1790634265","url":"https:\/\/laconicum.com\/en\/products\/cool-girl-body-plumping-volumising-cream","provider":"LACONICUM","version":"1.0","type":"link"}