This is the story of a Renaissance. And as such, it happens in Italy.
Sicily, 1950s. Salvatore Scorsonelli has a garden in front of his house on Via dei Mille in the Sicilian city of Noto. There, among jasmine, almond and citrus trees, it produces flower essences, especially zagara, our orange blossom. He will do it for 10 years and sends them to Grasse, France, for the creation of French perfumes. This was a very common practice in Sicily in those times. Signore Scorsonelli's activity, like that of many Sicilians, came to a halt when perfume houses began using synthetic ingredients in their perfumes.
Here is an ellipsis of more than half a century.
In 2011, Stefano, one of Salvatore's grandsons, began to wonder why in that distillery and that garden where they played as children no one produced oils or essences anymore. And he decides to resurrect that life, that culture. And that's where VIADEIMILLE was born.
This house of perfumes is the story of a journey that begins in that street of Noto, continues in Grasse, Paris, Florence and then returns again to Sicily in search of the best manufacturers, the best ingredients. Thus would be reborn what, in the last century, his grandfather did.
To do this, Stefano surrounded himself with a good team. It had the perfumer Jacques Chabert, Paolo Pironti, owner of lands that produce aromatic essences, Rovena Raymo, owner of Simone Gatto, producer of citrus essential oils since 1926, and Michael Moisseff, sculptor of aromas.
VIADEIMILLE it has Sicily inside, with its Baroque and its citrus fruits. But it is not a colony supported by the past or by clichés. These fragrances smell of baroque minimalism, they smell modern.