{"title":"U\/1st","description":"\u003cp style=\"text-align: left;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eU\/1ST \u003c\/strong\u003eis pronounced\u003cstrong\u003e  \u003c\/strong\u003e\u0026quot;You First\u003cstrong\u003e\u0026quot;\u003c\/strong\u003e Which means \u0026quot;you first.\u0026quot; The name of this Spanish brand made in Italy is a statement of intent: you come before makeup. \u003cmeta charset=\"utf-8\"\u003eWhy wear makeup when you can take care of yourself and wear makeup at the same time? For U\/1st, makeup is part of skincare. not an independent step. \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e  \u003cp style=\"text-align: left;\"\u003eU\/1ST is for people who like natural makeup. Let's not confuse naturalness with boredom. Let's not fall into it. The products of \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eU\/1ST s\u003c\/strong\u003eThey are friendly, colorful, boastful, and appeal to those who know how to and enjoy putting on makeup, as well as those who do it because they want to look good; nothing more, nothing less. \u003cmeta charset=\"utf-8\"\u003eBeauty, we always repeat, is on the outside. \u003c\/p\u003e","products":[{"product_id":"multiactive-advanced-lip-serum","title":"Multiactive Advanced Lip Serum","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMultiactive Advanced Lip Serum\u003c\/strong\u003e  \u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003econtains hyaluronic acid \u003c\/strong\u003eand \u003cspan data-mce-fragment=\"1\"\u003ea \u003cstrong\u003eretinol derivative\u003c\/strong\u003e It keeps the skin in good condition and free of flaking. You'll immediately notice that it's highly hydrating, glides on easily, and blends with your lips, leaving a feeling of comfort. We encourage you to use it regularly because it also has medium-term results: it repairs and softens the texture and nourishes. \u003c\/span\u003e\u003c\/p\u003e  \u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIt is available in two colors:\u003c\/span\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  \u003cstrong\u003eCarmen\u003c\/strong\u003e, that red that We need to have it close by, because it gives us confidence. Semi-matte finish. \u003c\/li\u003e  \u003cli\u003e  \u003cstrong\u003eGlory\u003c\/strong\u003e, a pink that brightens the skin and lifts the spirits. Glossy finish. \u003c\/li\u003e  \u003c\/ul\u003e","brand":"U\/1ST","offers":[{"title":"Carmen","offer_id":47559840629084,"sku":"8436037793547","price":24.0,"currency_code":"EUR","in_stock":true},{"title":"Glory","offer_id":47559842562396,"sku":"8436037793554","price":24.0,"currency_code":"EUR","in_stock":true},{"title":"Eva","offer_id":56743924629852,"sku":"8436626960015","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-advanced-lip-serum-6444795.jpg?v=1755163093"},{"product_id":"multiactive-brightening-concealer","title":"Multiactive Brightinging Concealer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u0026quot;I found this concealer to be very creamy and silky. I normally have to moisturize the area, otherwise it would crack, but it glided on really well. I like it. I would use it again.\u0026quot; \u003c\/p\u003e  \u003cp style=\"text-align: right;\"\u003eAnabel, co-founder of Laconicum.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eMultiactive Brightening Concealer\u003c\/strong\u003e It's a cross between makeup and \u003cem\u003eskincare\u003c\/em\u003e, like all U\/1ST products. It's possible to wear makeup and skincare. Not only is it possible, but it's desirable. \u003cstrong\u003econcealer is made with caffeine\u003c\/strong\u003e (revitalizing), \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e (moisturizing) and \u003cstrong\u003evitamin C \u003c\/strong\u003e(illuminating). You'll notice that it's much more than just something to cover up dark circles. You'll feel the \u003cstrong\u003emore rested look\u003c\/strong\u003e and? \u003cstrong\u003ethe dark circles are hidden\u003c\/strong\u003e with a finish \u003cstrong\u003enatural\u003c\/strong\u003e and fresh. If you use it every day, it improves the texture of the under-eye area, leaving your skin more elastic, nourished, and hydrated, and improving imperfections.\u003c\/p\u003e","brand":"U\/1ST","offers":[{"title":"Default Title","offer_id":47559844004188,"sku":"8436037793523","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-brightening-concealer-5259686.jpg?v=1755163085"},{"product_id":"multiactive-eyelash-serum","title":"Multiactive Eyelash Serum","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMultiactive Eyelash Serum\u003c\/strong\u003e It is an eyelash serum with peptides from the Spanish brand \u003cstrong\u003eU\/1ST.\u003c\/strong\u003e It's for all those people \u003cem\u003eeyelash-loving\u003c\/em\u003e.\u003c\/p\u003e  \u003cp data-mce-fragment=\"1\"\u003eWhat will you achieve by using this oil? \u003cstrong\u003eLonger, nourished and stronger eyelashes\u003c\/strong\u003e. Think that's not enough? It's achieved thanks to panthenol (which promotes growth) and biotinoyl-GHG (which moisturizes). It's important to be consistent, but since application is so pleasant, it won't be difficult. \u003c\/p\u003e  \u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"U\/1ST","offers":[{"title":"Default Title","offer_id":47559845183836,"sku":"8436037793578","price":36.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-eyelash-serum-6786759.jpg?v=1755163085"},{"product_id":"multiactive-serum-blush","title":"Multiactive Serum Bush","description":"\u003cp\u003eWe're introducing you to a wonderful product. Is it a blush? Is it a serum? Is it a lipstick? It's a bit of all of these. \u003cstrong\u003eMultiactive Serum Blush\u003c\/strong\u003e It is a multi-function fluid cream blush for \u003cstrong\u003echeeks and lips\u003c\/strong\u003e. It won't just give us color, but it will also hydrate and brighten the area. It's available in a single shade because it suits all skin tones; it blends in to create a \u0026quot;sun-kissed\u0026quot; tone. It's a cheerful blush.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e  \u003cp\u003eThe formula contains lapacho oil, which has properties \u003cstrong\u003eilluminating\u003c\/strong\u003e, \u003cstrong\u003ecaffeine\u003c\/strong\u003e (anti-fatigue) and \u003cstrong\u003evitamin E \u003c\/strong\u003e(antioxidant). You will immediately notice that\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThe good-looking effect that only those who brighten up their cheeks can achieve. The lips are enhanced by their natural tone and the finish is juicy. Using it every day,\u003c\/span\u003eimproves the texture, firmness, light and hydration of the skin.\u003c\/p\u003e  \u003cul\u003e\u003c\/ul\u003e  \u003cul\u003e\u003c\/ul\u003e","brand":"U\/1ST","offers":[{"title":"Default Title","offer_id":47559847379292,"sku":"8436037793530","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-serum-blush-7264677.jpg?v=1755163086"},{"product_id":"multiactive-serum-cleanser","title":"Multiactive Serum Cleanser","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMultiactive Serum Cleanser \u003c\/strong\u003eIt is a creamy milk cleanser and makeup remover that not only does what is expected of it - remove makeup, pollution, impurities, SPF, sweat... - but also has an extra benefit: it leaves the skin hydrated and protected.  \u003c\/p\u003e  \u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMultiactive Serum Cleanser\u003c\/strong\u003e It is made with squalene, inulin and vitamin C. In the short term you will see \u003cstrong\u003eclean and silky skin\u003c\/strong\u003e And after constant use, you'll notice your skin is strong and radiant. It wears makeup well without irritating the skin. \u003c\/p\u003e","brand":"U\/1ST","offers":[{"title":"150 ml","offer_id":57713274683740,"sku":"8436037793479","price":36.0,"currency_code":"EUR","in_stock":true},{"title":"50 ml","offer_id":57713274716508,"sku":"8436037793480","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-serum-cleanser-9063122.jpg?v=1755163082"},{"product_id":"multiactive-serum-foundation","title":"Multiactive Serum Foundation","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis foundation is likely to \u003cstrong\u003eU\/1ST\u003c\/strong\u003e become your new favorite everyday foundation. \u003cstrong\u003eMultiactive Serum Foundation\u003c\/strong\u003e is a \u003cstrong\u003efluid makeup base with the benefits of \u003cem\u003eskincare\u003c\/em\u003e\u003c\/strong\u003e. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt is formulated with \u003cstrong\u003epeptides, vitamin C, hemp oil and hyaluronic acid,\u003c\/strong\u003e that leave the skin hydrated, radiant, even, and elastic. All of that wouldn't be interesting if it didn't work as a makeup base. And it does. \u003c\/span\u003e\u003c\/p\u003e  \u003cp\u003eThe Laconicum team tried it and unanimously agreed: \u0026quot;We love it, we'll use it.\u0026quot; This team isn't easy to convince. And we love it because it leaves skin supple, is easy to work with, and provides enough coverage to give a beautiful complexion without covering it up or disguising it. It's for you if you like to wear makeup, but only whisper it, without shouting. \u003c\/p\u003e  \u003cp\u003eIt exists in four modulable shades (1, 2, 3, 4), this means that they work like a second skin and cover as much as you want, but with a natural finish.\u003c\/p\u003e","brand":"U\/1ST","offers":[{"title":"Shade_01","offer_id":47559852720476,"sku":"8436037793486","price":44.0,"currency_code":"EUR","in_stock":true},{"title":"Shade_02","offer_id":47559852753244,"sku":"8436037793493","price":44.0,"currency_code":"EUR","in_stock":true},{"title":"Shade_03","offer_id":47559852786012,"sku":"8436037793509","price":44.0,"currency_code":"EUR","in_stock":true},{"title":"Shade_04","offer_id":47559852818780,"sku":"8436037793516","price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-serum-foundation-1357932.jpg?v=1755163087"},{"product_id":"multiactive-treatment-black-mascara","title":"Multiactive Treatment Black Mascara","description":"\u003cp data-mce-fragment=\"1\"\u003eFinding a mascara that lifts your eyes, gives expression, and cares for your lashes is a difficult task. We've done it. This is public service information. It's called \u003cstrong\u003eMultiactive Treatment Black Mascara \u003c\/strong\u003e and it is from the Spanish brand \u003cstrong\u003eU\/1ST\u003c\/strong\u003e.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e  \u003cp\u003eIt contains argan oil, panthenol, peptides, and castor oil. It moisturizes and strengthens lashes with use, instantly lengthening, thickening, and lifting them. Is \u003cem\u003ewaterproof\u003c\/em\u003e and its silicone brush allows you to comb precisely. \u003c\/p\u003e","brand":"U\/1ST","offers":[{"title":"Default Title","offer_id":47574535569756,"sku":"8436037793592","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-treatment-black-mascara-2252191.jpg?v=1755163083"},{"product_id":"multiactive-treatment-transparent-mascara","title":"Multiactive Treatment Transparent Mask","description":"\u003cp\u003eIf you like your eyelash color, if you want a full, natural look, if you like strong, nourished lashes, if you don't feel like wearing colored mascara every day, if you don't want to wear a lot of makeup... you've come to the right place. \u003c\/p\u003e  \u003cp\u003eWe present to you the \u003cstrong\u003eMultiactive Treatment Transparent Mascara,\u003c\/strong\u003e a mask that will define the look without going overboard. Like everything in \u003cstrong\u003eU\/1ST, \u003c\/strong\u003eIt provides short- and long-term results thanks to a plant-based complex, panthenol, and oleic acid. With its use, you'll notice healthier and more hydrated lashes. It's a drama-free mascara. We'll give you a laconic tip: you can apply it to your eyebrows to nourish and style them. \u003c\/p\u003e  \u003c!----\u003e","brand":"U\/1ST","offers":[{"title":"Default Title","offer_id":48871388152156,"sku":"8436037793585","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-treatment-transparent-mascara-5574879.jpg?v=1755163071"},{"product_id":"smart-you","title":"Multiactive Advanced Lip Serum Smart You","description":"\u003cp\u003e Smart You is a lipstick for the curious soul who wants to try the latest trends and for those who want to do their makeup differently. It combines technology and skincare to give your lips a color that's uniquely yours. You'll see it as blue, but upon contact with your skin, it will reveal a special shade. Just like your lips, but better.\u003cbr\u003e\u003cbr\u003e Smart You is a product from U\/1ST, a Spanish brand that has accustomed us to using makeup with skincare benefits. They are experts in color-care products.\u003c\/p\u003e\n\n\u003cp\u003e This lip balm is perfect for when you want a natural makeup look while caring for your lips. You'll experience the hydrating effect of shea butter and a luscious sensation from the Ultra Filling Spheres™, which plump the lips. It works especially well if you have dry lips and prefer something more than just a clear balm. Pro tip: You can also apply it to your cheeks for a healthy glow and extra softness.\u003c\/p\u003e\n\n \u003cp\u003ePlus, think about it: when you take your lipstick out of your bag, your friends, family, or coworkers will say \"Oh.\" And you, when you look in the mirror, will too. 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You'll immediately notice how hydrating it is, how easily it glides on, and how it melts into your lips, leaving them feeling comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eA mascara that hydrates, strengthens, adds definition, and lifts your eyes. Thanks to...\u003cmeta charset=\"utf-8\"\u003e Argan oil, panthenol, peptides and castor oil are the ingredients that make it happen.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eThese products are for you if you like to make a statement and have your makeup stand out. They're also perfect if you care about what you put on your skin. Keep them in your bag: no party, dinner, or plan will catch you off guard.\u003c\/span\u003e\u003c\/p\u003e","brand":"U\/1ST","offers":[{"title":"Default Title","offer_id":56743564247388,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/80.png?v=1771251151"},{"product_id":"multiactive-eyes-set","title":"Multiactive Eyes Set","description":"\u003cp\u003e This set is for those who can't leave the house without mascara. For that person who turns around in the elevator if they realize they've forgotten it. It includes not one, but two: a more subtle, sheer mascara and a more dramatic, black one. Like everything at \u003cstrong\u003eU\/1st,\u003c\/strong\u003e it's also for those who want to care for their lashes without sacrificing a mascara look.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eMultiactive Eyes Set\u003c\/strong\u003e contains:\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eMultiactive Treatment Transparent Mascara:\u003cbr\u003e\u003c\/strong\u003e \u003cspan\u003eA mask that will define the look without excess.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eWith its use you will notice healthier and more hydrated eyelashes thanks to a plant complex, panthenol and oleic acid.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eMultiactive Treatment Black Mascara\u003c\/strong\u003e :\u003c\/span\u003e  \u003cbr\u003eMascara that hydrates, strengthens, adds definition, and lifts the eyes. Thanks to...\u003cmeta charset=\"utf-8\"\u003e Argan oil, panthenol, peptides and castor oil are the ingredients that make it happen.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003eYou can use clear mascara when you don't want to emphasize your eyes too much or when you want to protect your lashes, almost like a face mask. Black mascara, as you know, is for going out, parties, and celebrations.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e Laconic trick: you can use the\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eMultiactive Treatment Transparent Eyebrow Styling Mask\u003c\/strong\u003e .\u003c\/p\u003e","brand":"U\/1ST","offers":[{"title":"Default Title","offer_id":56743656489308,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0147\/0592\/files\/multiactive-eyes-set-2675060.png?v=1771380975"},{"product_id":"set-skin-on","title":"Set skin on","description":"\u003cp\u003e This set is for those who believe it's possible to wear makeup and take care of your skin. Not only is it possible, but it's desirable. Like everything at \u003cstrong\u003eU\/1st,\u003c\/strong\u003e it's also for those who want easy, flattering makeup that leaves them looking healthy. Health is beauty.\u003c\/p\u003e\n\n\u003cp\u003e \u003cb\u003eSkin on contains\u003c\/b\u003e :\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eMultiactive Serum Blush:\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e \u003cmeta charset=\"utf-8\"\u003eIs it a blush? Is it a serum? Is it a lipstick? It's a little bit of all of those things. It's a multi-functional, fluid cream blush for cheeks and lips. It will not only give you color, but it will also hydrate and illuminate the area.\u003cmeta charset=\"utf-8\"\u003e You'll immediately notice that \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ehealthy glow, thanks to the lapacho oil and caffeine.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eMultiactive Brightening Concealer:\u003cbr\u003e\u003c\/strong\u003e It's a concealer that does much more than just cover dark circles. You'll feel like your eyes look more rested. 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