We met Nuria Val a few years ago, when Laconicum was a baby. We met her at a photoshoot for Glamor. At that time I was a model, a traveler and was very concerned about life, food and cosmetics in harmony with Nature. Already then he was different from the rest because his look was. Years passed and we continued to follow her on her travels around the world.
One day in 2017 Nuria, who was dDeveloping artistic direction and content creation projects for beauty brands, she met Gabriela, another cosmopolitan woman. She worked for an investment fund specialized in beauty startups and had worked at Clarins and L'Oreal. They talked and talked and realized they shared the same vision of where the cosmetic industry has to go. Both sought to break, as far as possible, the rules of the cosmetic game looking for something very pure, minimalist and respectful both on the part of the consumer and the planet. They wanted to go back to the cosmetics that women used centuries ago.
Also, they knew that now they could change the conversation about beauty. They wanted to say no to false promises, to unreal fantasies, to toxic ingredients that damage our skin and the planet, to animal testing. They wanted to say no to shady business practices.
Nuria and Gabriela decided to launch Rowse (pronounce / ros /). Rowse's guiding principles are three:
1. Minimalism: few products, essential ingredients, precise packaging.
2. 100% plant-based ingredients. This is not new, on the contrary, it has been done for centuries and it has worked. That's why Rowse got it back.
3. Think of the planet. Rowse works with small, local producers, aims to go plastic-free (almost-almost succeeded) and seeks to waste as little as possible.
Rowse has been released with a single product. Was a Winter Body Oil, a body oil for winter (sic). It is the simplest cosmetic, the one that has been around the world for the longest time. If they wanted to go back to the essential (passed through a contemporary filter) that is what they wanted to elaborate, it is the purest way to take advantage of a plant. We tried Winter Body Oil and it continued to interest us. Rowse had no choice but to join Laconicum.