"We champion a movement and community that defies predictable, stylized and exaggerated conventions in skincare and beauty to recreate them for young women in a more airy, open, empathetic and fluid way." This is what the founder of Plenaire, Namrata Kamdar writes about the essence of their brand, about what is behind their great products.
Plenaire is a cosmetic brand for all skin types and genders. All its products are for the face and offer simple care that feels good to all skin types. This that seems so easy is not. Their products provide essential and effective care in a gentle way.
The chemistry of our skin is what makes us unique. These products and their corresponding rituals are designed to pause and take care of ourselves for a while no matter how the skin is that day. Skin is what it does to you, to you. Plenaire believes that developing a positive relationship with your skin creates an important connection with yourself.
This British brand defends that safety, design and pleasure can exist in harmony with sustainability. This is achieved by making the most sustainable decisions possible whenever possible, without compromising the design and experience of the product. The packaging is fully recyclable and BPA free. The brand is vegan and made in the UK.
Plenaire ("outdoors") is called that for something. Kamdar has chosen this name because it reflects a turning point in the world of beauty today. From the norm, the commandment and the marketing of fear, it has moved to a more relaxed, pleasant and open approach. Therefore, when we met the brand, we connected with it.