It all started in Williamsburg, in Brooklyn, in New York, in the United States. They all started it in 2012 Holly McWhorter (American) and Bjarke Ballisager (Danish). This couple, trained as architects and raised in respect for Nature, had an idea that today seems common, but that at that time sounded strange.
They wanted to launch a plant-based cosmetic brand (she had been making her own natural products for a long time) that had three ingredients:
1) Social and environmental responsibility. 2) Healthy ingredients. 3) Recyclable packaging (yes, PET plastic is a lot).
In 2012, social cosmetics were not as common as today. At that time, natural products also paid no attention to packaging design and typography. They, thanks to the Scandinavian aesthetic that Bjarke contributed, did it. Because good design never goes out of style, your products look like they were yesterday.
Today, Plant Apothecary connects fully with the sensitivity of the moment. Its organic products for face and body are vegan, made with organic ingredients and take care of all skin types; yes, even the sensitive ones.
The brand has been collaborating for years with BKLYN UNLTD, a Brooklyn NGO that employs adults with physical and mental disabilities. They participate in production and distribution tasks. Plant never stops planting seeds.