This is the story of a family and a camera. Padraic and Sonia Deasy They are behind Ireland's best-known photo studio. Their specialty is family portraits (they know what they're talking about: they have five children). Also images that last over time and that jump from generation to generation.
Sonia observed that, in photographs, the skin appeared dry and lifeless before the camera. Artificial lights and air conditioning did not help and faces were uneven, dry. She herself, who traveled a lot and was exposed to changes in temperature and airplanes, observed that her own skin was like this. All of this made him think. She, and therefore, many of the faces she saw in reality and in a photo, needed a product that would make the skin radiant and hydrated and diminish expression lines. It had to be something easy to use and whose results were quick and visible. It was clear to him. It was either that or nothing.
Sonia decided that she was going to develop that product. There was a biochemist in her family, her sister, so she told her what she needed. Here two words appeared: hyaluronic acid. That was the magic potion that was going to efficiently and quickly achieve those results. The formula was perfected for 18 months. When they had the first samples, they sent them to photographers and acquaintances to test the products and see their results. It worked. It was exactly what they were looking for: a product that leaves the skin young, hydrated, succulent and ready for the close-up. Had been born Pestle & Mortar.