The brand name is a statement of intent. Here are two important issues: packaging and taking care of the effects of time on the skin. All this is done by this Korean brand through single-use masks, its flagship product. The packaging is very unique because it is made in collaboration with artists. The formulas of their masks are as careful as the packaging. The idea is that the skin does not become saturated even if we use them every day. And we want to use them every dayday.