When we asked Maegan Rocca, founder of Novëm, how she would describe her brand to a friend, she was clear. The answer was: "A clean French skincare brand that has a cool history."
And you will wonder what is that story and what is that cosmetic. We tell you.
Maegan Rocca grew up and studied in Grenoble, in the Alps, and this fact is important. The most typical fruit in the area is the walnut. When, after a few years studying and working in London, he decided to return to his hometown, he did so with a plan in mind: he wanted to launch Novëm. His idea was to create a brand that you could trust, that would help you slow down the pace of your life and that would generate cosmetic benefits and well-being in an easy, sustainable and effective way. And that's where the nuts came in. Maegan began to learn more about its benefits on the skin and decided that it would be the protagonist of its products. Thus they would also carry a piece of their childhood inside.
And what is your cosmetic proposal? Sustainability, the pursuit of well-being and the celebration of French culture are the three vertices of the Novëm triangle. The first product and the one that came onto the market in the midst of a pandemic, is called Le Gran de Noix. It is a face scrub that she recommends using whenever the skin is dull or needs a little extra care. You have to be very clear to be born with a single product and that resounding. "There will be more," Maegan says. We wait for you.
Maegan is also the founder of a basic brand called Les Petits Basics. Their motto? "Imagined for you and designed for the planet." It is, like Novëm, sustainable, palatable and very, very French.