Once upon a time there were two Dutch men who became fathers. Their lives changed and their bathrooms were filled with new products. But they were not convinced. And they decided to create their own brand. They left their jobs and immersed themselves in the exciting world of children's cosmetics. They teamed up with a Swiss laboratory, dermatologists, family doctors and toxicology experts and succeeded in launching Naif Care. They also surrounded themselves with mothers, with many mothers. But the most important partners were his children, the ultimate recipients of his products. These "founding fathers" had it very clear. It had to be a simple cosmetic line, in which there was no room for irritating or harmful substances.
Naif's products are made with the best ingredients that nature can offer such as cottonseed, avocado, sweet almond, macadamia, and chamomile oil. They also contain wheat protein, gluten-free.
The brand had to have the best quality, that was the goal. Fragrance is one of the biggest sources of irritation for children. So, Naif use a perfume free of allergens, not natural oils that, despite what you may think, irritate the skin. It also does not use SLS / SLSE, parabens and PEGs. Nothing that could be harmful to children has a place in these simple but so ... innocent packaging. By the way, the brand called him Naif. Because all children are.