Seregno, 1944. Mariucciade Feo Olcelli lives in this small Italian town, a woman who, in the middle of the world war, opens a workshop for elixirs and creams. His son Manilo, a pharmacist, was in charge of formulation and production. Soon, this family business grew and spread to Giussano, another city in Lombardy. From there to the rest of Italy and, from there, to all of Europe. The small workshop became a laboratory that produced different lines of products. And now, we leap into the present.
Madrid, 2018. Laconicum MammaBaby arrives. This is the line of hygiene and cosmetic products designed for children (and that can be used by adults). All its products contain natural extracts from organic farming. It is a 100% Italian line and all the products have been dermatologically tested, they do not contain SLES, dyes and parabens.
Mammababy is a brand designed for children, not for parents. Its design is simple (not boring) and is designed so that even babies can recognize it. The product drawings each have their own story. The heart is called Margherita, the little fish, Pasqualino and Giacomino the bear. This is not just another brand for children.