Løre does not promise the Moon. It promises something as desired and looked at as the Moon: good hair. This means healthy and long-lasting healthy hair. This is important: all the ingredients of this brand seek long-term results. We always want good hair. That is our particular moon.
Løre is a short word with a long meaning: "knowledge that is transmitted from generation to generation". The people behind Lore are not venerable elders who have received the teachings of other venerable elders. On the contrary, they are young people. We specify, they are young people who know a lot about the subject at hand: hair. This English brand is the result of the knowledge accumulated for a long time by the hairdressing team of Taylor Taylor London, a highly reputed hairdresser in London, along with perfumers and chemists. They know a lot about hair and this short and intense line is the result.
This brand has thought about what is the smarter way to care for hair and scalp, one is as important as the other. According to them (who have seen and touched a lot of hair) it should be a simple way. This is important: there are no rare products here. It should also be something for all hair types and genders. Building on this minimalism. Løre has formulated a line of products for men and women that provides integrity and health to all hair types. This trade mark leave behind that division between products for them and for them. These are products for everyone.
How is this achieved? It doesn't seem easy. It is achieved with very effective, tested and well thought out formulas. The brand is made in the UK and contains primarily plant-based ingredients complemented with scientific components. It is a vegan brand.
From Løre We like that it is a very effective brand and that it is exciting to use. The practical may be desirable. Hair is loose, combed well, light and strong. The aroma is great. It smells of cedar, vetiver and iris and notes of pepper and cardamom. We'd like the same if it didn't smell so good, but it smells good.