You can do activism from cosmetics. You can help change the world with our lipstick or our eyeshadow. We want to be able to do both: improve life and take care of ourselves. Kjaer Weis thinks like us, that's why he's at Laconicum. This Danish makeup firm wants to lead a movement that defends that a brand can be luxurious, desirable and, at the same time, organic and sustainable.
Kjaer Weis has several hallmarks:
It is kind to the skin and the planet. The vast majority of their products are certified organic and non-synthetic, so there is nothing in them that can irritate the skin. In addition, Kjaer Weis proposes spare parts for its containers as a measure of responsibility with the Environment. The idea of spare parts is that the products last leaving the smallest possible footprint.
The packaging. Maybe you know its packaging; has designed it Marc Atlan, a superstar on that subject. He was the designer of the Comme des Garçons fragrances, among other highly recognizable products.
The personality of the products. Kjaer Weis promotes the light, fresh makeup, the so-called 'no-makeup'. In her case, it is far from being a boring makeup that causes infinite laziness. The idea of its founder is that it takes no more than 5 minutes to put on makeup.