It is common for brands of hair products to be the brainchild of people who know hair well. It is common and it is logical. They are the authority.
This has been the case of Infuse My Color, a project by Rob Forgione and Denis Kovalyov, a hairdresser and a trainer and stylist. The brand was born in the salon where they both worked. They were both obsessed with color. They observed that everyone came out of the salon praising their color but in the second or third week they saw how it wore off. They studied the market and found that it was time to launch a brand that would revitalize and protect color. Thus, everyone would be happy for a longer time.
To develop their brand, they joined two biochemists who are experts in hair cosmetics and after years and tests it was born Infuse My Color.
Infuse My Color It is focused on colored hair, but it has a product for virgin hair that simply wants to refresh and be more alive. There are five colors aimed at five specific types of hair: Ruby, Copper, Gold, Cobalt Y Platinum. The effect is immediate. It is not a dye, it is not added color. It is a shampoo that encourages and refreshes the color without damaging it.
This is fine, but there are other brands that do. What differs from Infuse My Color is that their products are vegan and 100% free of sulfates, silicones and parabens. For Forgione and Kovalyov it was key that the ingredients of their brand were sustainable and did not contain anything that would damage the hair. That is difficult to find. We have found it.