The story of Féret is the story of a family. It's a long story that begins in 1878, when brothers Roger and Lucien created the brand Féret Frères, of cosmetics distribution. Soon, they begin to develop their own products and make it with mead, one of the oldest beverages in the world. In 1878 he already made a cream with mead / Hyalomiel, which is still on sale today. At the Universal Exhibition of Paris Féret he won 3 medals. In the 30s, Féret already had its own store located on the outskirts of Paris and ... here we jump back to the years 2012.
That year, not long ago, Alexis Cabanne, a descendant of the first Féret, picks up the torch and takes over the brand. It is relaunched and repositioned in a market that always welcomes nostalgia.
Féret is a very French brand, very proud of itself and far removed from fashion. For all that it is here.