TO Ericka Rodriguez She didn't like the difficulty of pronouncing the ingredients in her cosmetics. There were too many complicated words. That was suspicious to him. She wanted to use products made with recognizable components. Those formulas were symptomatic of something: I found no traces of Nature in them. And she needed there to be. If he ate and lived in a respectful way with the environment, why not his cosmetics?
That was the starting point of Axiology. Its founder, a California woman, vegan and very involved with ethical commerce, wanted to create a brand that was like her: vegan and ethical. Axiology is like her. That is why it is called like this: axiology is the science of values.
Axiology only makes lipsticks. Its philosophy is based on the following thesis: All lipstick is sexier if it is nutritious, sustainable and ethical. These products are great for the body, but also great for the planet. They are made with natural ingredients, such as sweet orange oil, which come from local farmers. The brand is also committed to several organizations such as the Orangutan Foundation International or PeTA.
An example of how Axiology is consistent with this lifestyle is its packaging. When its founder was launching the brand, she lived in Bali. There he found a small recycled paper shop owned by women. Ricka decided to support this business that improved the lives of women in the area while promoting a healthy environment. The paper used in the boxes is collected throughout the island (in hotels, offices ...) and in a factory it is processed until it becomes what we see. The decoration is done by hand. This box, in addition to protecting the lipstick, is an action: its production helps to reduce the rubbish of Bali.
This is great, fair and necessary. But it is even more so after using Axiology. Her lipsticks have a great texture, colors that feel good on all skin, nourish and last. That is also great. We are not going to say what else to avoid being like soulless beings.