HERE

HERE rests on a truth. It sounds somewhat dramatic, but it is a great truth. It's a fact: hair is never as vulnerable as when wet. How you dry your hair is the key to keeping it healthy and strong. 

HERE is the idea of Britta Cox. This woman had a very ambitious plan: to improve the lives of women. She thought of herself: what would make her day to day easier. She rode horses and worked in the sports world. She had little time to wait for her hair to dry and she was concerned about the damage caused by the dryer and irons etc. The idea of "wash and go" hair began to haunt her. 

Then was born HERE. These hair drying towels and turbans were the solution. The thesis of HERE (and of Britta) is the following: keratin is the protein that gives hair strength and integrity. When the hair is wet, the keratin absorbs the water, the cuticles open, rub against each other and damage begins to occur. That is why hair needs to dry very quickly and go from wet to humid without heat as soon as possible. HERE reduce by 50% the drying time of the hair. 

Although we understood the premise, we also looked at the product with skepticism. Until we try it, of course. Now we have HERE in our bathroom. 

These towels and turbans are for everyone looking for an easy way to care for their hair. It can not be easier. So, HERE has been integrated into the laundry routine almost without thinking. Save time, which is also important. 

More than a million towels have been sold HERE all over the world. The next is yours.

Laconicum launched this brand in Spain.