Alexis Robillard is a French father who one day encountered the following situation. His daughter was beginning to be interested in makeup and he wanted to know the market. What she found was that natural makeup was boring and non-boring makeup was unnatural. As with so many contemporary cosmetic brands, he decided to create his own. It had to be stylish and "green" at the same time. It would focus on lipsticks and they had to meet both goals.
All Tigers it's everything he couldn't find for his daughter. In addition, to give a real answer to what women were looking for, she tested many decisions (color, packaging, texture, applicator, brand tone, ingredients ...) on social networks. A community was created, on Instagram, the @alltigers_organics and in collaboration with them the brand was born. The result is exactly what a community asked for: comfortable lipsticks, with a lot of pigment, that do not dry the lips, easy to apply and that last. They should also be vegan, natural and serve to give us attitude. One of the people consulted stated that they were for "let's be in Beyonce mode." They are warrior lipsticks.
These lipsticks have up to 100% natural ingredients and some come from organic farming. To achieve this powerful color they resort to some synthetics. The brand rejects the Carmine pigment, natural but extracted from mealybugs; hence the brand is not certified organic: this pigment is the only red pigment validated by organic labels.
Here it is, for us, your interest. The color, the lip feel, the formula and the packaging are extraordinary, okay but the shocking thing about All Tigers is how long it lasts. I dont know. They remove. You use them and you forget. Until you look in the mirror: then you remember how beautiful they are and how long ago you applied them. And you don't need to be Beyoncé.