The story of goop It is already part of the popular culture of this century. It all started in 2008 in the kitchen of Gwyneth Paltrow, where she wrote a blog whose strange and catchy name we soon learned to pronounce: goop. Soon, the blog grew into a platform that transformed into an entire universe focused on physical and emotional well-being. goop He broke all the rules: he was provocative, inspiring and a bit of a snob. He spoke of clean beauty, glow and sexual well-being when few did.

Now, goop Beauty arrives in Spain thanks to Laconicum strictly exclusive. We knew we'd eventually find each other. Both brands share a desire to discover what makes life more enjoyable and bring it to curious, open-minded minds. goop has a mission statement: "We go first so you don't have to." We could have written it ourselves.

We're delighted to have products that we've been passionate about ever since we tried them. They're all focused on achieving radiant, supple skin, the desired result. glowHow do they do it? With fantastic exfoliants, cosmetics loaded with active ingredients, with fantastic textures and clinical results. If they're good for Gwyneth Paltrow, the main influencer, they'll be good for us. Behind these products is science, ingenuity, and freedom—three words we love. goop, welcome to Laconicum.

On sale February 4th, exclusively in Spain, at Laconicum.