In an industry full of makeup brands, it's hard to find one that has its own language. FEEV It has it. Maybe it's because of its Korean origin, or because of its packaging, which you just want to touch and touch, or because of its colors, which leave the skin with that healthy tone that we all (or everyone, makeup is free) are looking for. Or maybe it's because it's from the same people who created Huxley, one of our most beloved brands. skincare, whose products are of extreme quality. It must be for all these reasons. The truth is that FEEV It is different and quite seductive.

FEEV It's a 21st-century brand, meaning it's vegan and cares for your skin while giving it color. It's formulated for that purpose. We love how easy it is to use and how joyful it is: there's no gravity or tension involved. And we love its price. Take note of its name: it'll be in your makeup bag soon.

On sale January 21, 2025, exclusively at Laconicum.