Bleu de Peau is the story of Quentin and Jordane, two French men who created the products they would like to use. For them, taking care of themselves was not a debate. It was taken for granted. They did see that men sometimes didn't know which brand to turn to. Therefore, they invented one that had basic care and was easy and pleasant to use.
In their words, they developed a brand "created by and for men and that cares about their problems. We offer simple, quality products and with a dose of sympathy."
This, exactly, is what we liked about Bleu de Peau: it has a charm that is not always easy to find in a men's brand, which always takes itself so seriously.
We were also interested in your statement of intent. Its values are:
Simplicity
Bleu de Peau responds to the demands of today's man, who does not need the same care as his father. It proposes an alternative to traditional cosmetics; His products are simple, clear and effective in use. His formulas do not have superfluous ingredients. This brings us to the second value.
Demand.
For Jordane and Quentin, taking care of yourself is a pleasure and they demand that their products, in addition to being effective, be tasty and provide a moment of well-being.
Ethics:
For them, quality involves responsible development. Their products are 100% made in France, from formulation to packaging. They are recyclable and made with natural ingredients and, of course, not tested on animals. Never. Jamais.
These two French people want those who buy their products to feel "cared, valued and important, because they are!" They also claim the role of women in the purchase of these products, who also have the power to choose what to give as gifts.
We have tried this very, very, very French brand and the men around us have tried it. They have given their verdict and have deemed her worthy of Laconicum. Here it is.