We like this brand because it has nothing to hide. It is transparent, direct; gets to the point. What you see is what there is, what there is is what you see.
Why do we say this so bluntly? For all these reasons:
- It is a brand focused on ingredients. And these appear with very large letters. According to PSA, your appearance is only as good as the ingredients in the products you use.
- Its formulas contain clinically proven active ingredients in optimal concentrations and without potential irritants.
- Everything is in their boxes. Without having opened them, we already know what its formula is, when it is used and how. Don't throw away the PSA packaging. You may need it.
- You want efficiency. He doesn't worry about smelling like field flowers or wrapping the products in a romantic narrative.
- He doesn't want you to hide your skin or cover it with product. She wants you to feel comfortable in it and for it to be so healthy that you can wear it naked.
Who is behind PSA? Nicolas Travis, native of Singapore and also founder of Allies of Skin. According to him: "there is no bad skin, but bad habits" And he helps us turn them into good ones. That's why he proposes a four-step routine and few products.
Who is PSA for?? This brand wants to care for all skin types, without distinction of color or skin type. It is for an audience that has cosmetic information, for what they call skintellectuals, It is aimed at those who know what bukachiol, hyaluronic acid and niacidamine are or, at least, those who are willing to learn it. Also for those who want powerful and enjoyable products.
Why we like it? Because it is effective, plain and simple. Also because she is attractive and because she has nothing to hide. In addition, sustainability is taken very seriously: the packaging is biodegradable, the containers are recyclable, and the paper is recycled and printed in soy ink.
* For sale, exclusively, at Laconicum.