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Laconicum Pleasure No. 15

Buying flowers, like Mrs. Dalloway

3 products that have returned and no one would have bet on them

The Gilmore Girls are back (for us they never left), the beaded bags and grandma's pearls are back, the sun powders are back, the square-toed sandals, David Lynch is back, calling us "friend" and even the teeth whitening strips. But What we didn't expect was that they would come back  hair mousse, self-tanners and kajal. Nobody would have bet on them, but  Unlike crop-tops, they are pleasant surprises that  They have managed to get back in position  in 2022.

Hair foam is back

We never thought we would say this phrase, but it has come back and  We say it with our heads held high and with a lot of volume. It is no longer the foam of plasticized curls, nor that of the stiff locks of the 2000s. It is not the one that looks like whipped cream and smells like a hair salon from the eighties. My Nanna's Mousse is the reinvention of all that by Larry King and is light, natural and unnoticeable. It is applied to wet hair and then styled with a brush and hairdryer or directly with a diffuser. Define the shape of your hair (or the one you want to give it) and give it volume and density but neither to the eye nor to the touch you seem to be wearing anything.

"That's what fascinates me, that I touch it and I don't notice that I'm wearing anything, but I, who have fine, flat hair, feel like I have twice as much, and it gives me an incredible natural surfer vibe." Maria A., Press and Social Media

Self-tanners  They are no longer a drama

It's an old-fashioned, orange, patchy, even a bit tacky thing. The word self-tanner sounds like all of those things to us.  The cabin sounds like Valentino Garabani, Marbella and  to exaggerated embarrassment  from an episode of Friends.  But not, Self Tanning Foam by Mimitika It's nothing like that; it's  modern, subtle, natural, stain-free and appetizing. We named it "the self-tanner without drama" because that's the conclusion we all came to after trying it: It doesn't leave stains, it's very easy to apply, it doesn't tend to turn orange but rather to the natural tan that your skin would get., and it doesn't smell like chemicals, it smells like violets.

"I've never been very good at self-tanning because I always ended up with streaks or a color that didn't suit me at all.The first thing I noticed with Mimitika is that it didn't leave any stains or an instant change in my skin tone; the color is gradual, you notice it after 24 hours and then you decide if you want to enhance it more with another application.  "Being a foam, it is very easy to apply and distribute well, there is no chance of making a mistake." Cristina, Account Manager.

Kajal, the return of the traditional pencil

What a basic thing and how forgotten until very recently. It lived its moment of fame among teenagers who marked their eye as if  by not outlining it it was invisible. When they gained skill, the liquid arrived, the dye, the graphic style, the return of the eccentric sixties eyes and, later, the shadows and the sticks that you  They said "we are multipurpose, create anything with us." But Kajal is back, and it also says that you can create any makeup look. BYREDO has put it on the table, in a thicker, more pigmented and softer format so that you can easily create a line along the lashes or create a smoky eye..

"There's no mystery to it, it's easier to use than we imagine. I'm not skilled at creating eyeliner, but I draw a line as best I can and blend it with a brush, either at the edge of the lashes to set it and create a blurred line or I go up the eyelid for a more powerful smoky look." Maria G., Customer Relations.

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