For a free cosmetic language of age

Since its inception in 2012, Laconicum has been clear about one thing: cosmetics never stop time. And turning years old is living. That's why we've always been firm in the language we use, aware that words create realities. Laconicum Terms like anti-age or anti-aging are not written or pronounced.

That's why we support the campaign www.libredeedadismo.org, promoted by publicist Jorge Martínez, together with the Grandes Amigos Foundation. This initiative aims to make Spain the first country in the world to regulate the use of ageist language in cosmetics products and communications.

We are aware that this industry bears a significant responsibility in this challenge. There are acquired inertias, including the use of terms like "anti-aging" or "anti-age," which stigmatize and define. Breaking with this cliché that age is something to be fought is an extraordinary opportunity to begin reversing this situation and mainstreaming sensitive and honest language.

Laconicum is proud to join this initiative. Not only do we We do this. Some Laconicum brands, such as Rassa, Lukey Lukey, and U/1ST, also share a desire to use language carefully in their communication. We are committed to not falling into ageism.

Every signature obtained is another step toward clearly regulating ageist language in cosmetics. Every signature helps.

Signs the request