In 2012, Laconicum was born, and that same year Replica was born, the translation into aromas of the Maison Margiela universe. This fashion and accessories house founded by Martin Margiela could not launch just another perfume collection because it is not a normal house, it never has been. Replica wants to recreate and celebrate universal moments. Nothing more, nothing less.
What does a jazz night in Brooklyn smell like? What about a flower market? Or a lazy Sunday morning or a day spent sailing on the sea? Their fragrances and candles replicate (hence the aptly named brand name) these situations that we know or imagine so well.
Imagine wrapping yourself in Maison Margiela every day. It's possible. Imagine smelling like a walk on the beach or a bubble bath. That, too.