Elena and Mercedes are sisters and creators of Zubi, a brand born and grown with their travels, which are printed on the cotton pouches, the brand's signature. However, they have long explored new horizons: knitwear, leather, linen, and timeless and durable garments. They have the certainty that good objects can make life more pleasant, whether those objects are well-designed trousers, a jacket for a thousand occasions, or good cosmetics.

We go in in Zubi's bathroom to discover her cosmetics cabinet
1. Your favorite Laconicum product.
Mercedes: My toothbrush! I have others, but this one is wonderful.
2. What is the geekiest thing you have bought?
E: The jade face massager I have used like 2 times.
M: Strips to get a French manicure in Japan, and I don't paint my nails...
3. A mania beauty in your routine.
E: I always dry my hair with a very hot hairdryer upside down, even at 40 degrees.
M: I can't go without face cream, day or night; I always have to put it on, or I feel completely stiff. And the cream has to be rich; if it's a gel, I run away.
4. A product that you don't know what it is and are embarrassed to ask.
E: Forum?
M: I hear "parabens" all the time and I have no idea what they are.
5. A book, a movie, and a podcast for a face mask break.
AND: Bridget Jones's Diary in book and in movie (very appropriate). And any Zubi podcast!
M: The book Sofia Coppola Archive, movie The Martian and podcast Chatting with Zubi.
6. What product or trick improves a bad day?
E: Tinted cream, I'm addicted.
M: Blush and red lipstick, you're another person.
7. Your favorite scent and one you can't stand.
E: I love anything very fresh, like baby cologne, and I hate very intense ones like Opium or similar.
M: I love wood aromas, and I love fresh ones, I can't stand fruity ones, so I have to leave wherever I am.
8. A foolproof makeup trick.
E: Loaded with highlighter and sun powder all year round.
M: RLifting your eyelashes is a simple gesture, and the eye changes completely.
9. In a bad hair day, what are you doing?
E: A good bun.
M: Lwash my hair, it's one of my mantras "when in doubt, wash your hair."
10. The last whim beauty that you have given yourself.
E: Visit Eva Villar and get a great haircut at her wonderful new salon.
M: A pack of Ceremonia shampoo, conditioner and mask.
11. What do you always carry in your Zubi bag?
E: Carmex cocoa, Tinted Lip Balm from Ilia, concealer and then wallet, keys and sunglasses and glasses.
M: My Ilia lipstick.
The Perfect Bag by Laconicum & Zubi
Zubi and Laconicum have teamed up to create The Perfect Bag. And We take the opportunity to ask Elena and Mercedes what's in their bag and, while we're at it, we take a look at their cosmetics closet.
This collaboration is called "The Perfect Bag." What is your perfect bag? What cosmetics does it carry inside?
We agreed to take An RMS blush, a cocoa powder, and a lipstick. These three things are a must.
You chose the Brunjol pouch for this collaboration. Why that model? What does it evoke in your mind?
We love crazy forests, and this one with those colors is totally Iceland and autumn.
Why did you decide to collaborate with Laconicum?
Because Laconicum is our go-to for testing cosmetics, we love everything they select, and their products are always a 10.









