This brand has its origin in a scare. Its founder is Rose-Marie Swift, a professional makeup artist with an endless client list, which includes names like Ralph Lauren either Louis Vuitton and has worked with photographers such as Mert Alas & Marcus Piggot either Annie LeibovitzA few years ago, this woman fell ill. The cause of her illness could not be found; after many tests, they discovered that her blood was full of heavy metals, pesticides and other chemicals. When they discovered this, they asked her only one question: “Are you in contact with the cosmetics industry?” That moment marked a before and after in her life and in her work.  Since then Rose Marie became an activist against toxins and chemicals in cosmetics and a kind of mentor for models and celebrities those she made up, including Gisele Bündchen, Miranda Kerr either Tilda SwintonIn 2008, she launched her own brand RMS Beauty, which goes one step beyond organic cosmetics.

RMS seeks to reveal the best of each face, not to distort it and to transmit health. The packaging is minimal and everything is biodegradable, recyclable or reusable. It goes one step further. Rose Marie's idea was to give women the purest and most attractive brand possible, but with the best results. It is possible to achieve everything.