We like this brand because it has nothing to hide. It is transparent, direct, straight to the point. What you see is what you get, what you get is what you see.
Why do we say this so bluntly? For all these reasons:
- It is a brand focused on ingredients, and these appear in very large print. According to PSA, your appearance will only be as good as the ingredients in the products you use.
- Its formulas contain clinically proven active ingredients in optimal concentrations and without potential irritants.
- Everything is in the boxes. Without having opened them, we already know what their formula is, when to use it and how. Don't throw away the PSA packaging. You may need it.
- He wants efficiency. He doesn't care about smelling. to flowers of the field nor to wrap the products in a romantic narrative.
- He doesn't want to You don't want to hide your skin or cover it with product. You want it to feel comfortable and healthy enough to wear naked.
Who is behind PSA? Nicolas Travis, a native of Singapore and also the founder of Allies of Skin. According to him: "I don't There is no such thing as bad skin, but rather bad habits." And he helps us turn them into good ones. That's why he proposes a four-step routine with few products.
Who is PSA for? This brand wants to take care of all skin types, regardless of color or skin type. It is for an audience that has cosmetic information, for those who call skintellectuals, It is aimed at those who know what bukachiol, hyaluronic acid and niacinamide are, or at least those who are willing to learn about it. Also for those who want powerful products and enjoyable.
Why do we like it? Because it is effective, plain and simple. Also because it is attractive and because it has nothing to hide. In addition, it takes sustainability very seriously: the packaging is biodegradable, the containers recyclable and the paper recycled and printed with soy ink.
*On sale exclusively at Laconicum.