This is not children's makeup, these are not bath soap bombs; This is Nailmatic. And Nailmatic is a game and, also, care. Children can put on makeup while still being children and bath balls can be a lot of fun while taking care of their skin.
You may have seen this French brand on a trip to France. And that, perhaps, you have purchased their products for some of the little beings around you. It is now in Laconicum, because this is a laconic mark.
Nailmatic was founded in 2012 by Lilian Monnier et Boris Gratini. He is the same age as us. It all started with vegan and respectful nail polishes and with a great invention that Ines de la Fressange called: "the idea of the century". These were vending machines for enamels based on liquid pigments.
Its success spread throughout France and the brand grew by targeting an interesting audience: children. And that is what interests us. For them are the products you can find at Laconicum. They are all vegan and made in France.
The nail polishes continue to be the heart of the brand, as they are innovative. They are 54% water-based and free of petrochemical solvents, and leave a lighter carbon footprint (thanks to their cleaner formulation). Something else: they are eliminated with water. This is a way to play with makeup in a respectful and loving way.
Nailmatic is pure play. Fathers and mothers want to buy it and boys and girls want to play with it. That's its charm. And it's a lot of charm.