This is not makeup for kids, this is not soap bombs for the bathroom; this is Nailmatic. And Nailmatic is game and, also, care. Kids can put on makeup without ceasing to be kids and bath balls can be a lot of fun while taking care of their skin.
You may have seen this French brand on a trip to France. And perhaps you have bought its products for some of the little beings around you. Now it is in Laconicum, because this is a laconic brand.
Nailmatic was founded in 2012 by Lilian Monnier and Boris Gratini. He is the same age as us. It all started with vegan and environmentally friendly nail polishes and with a great invention that Ines de la Fressange called: "the idea of the century." It was vending machines of enamels based on liquid pigments.
Its success spread throughout France and the brand grew. directing his gaze to an interesting audience: children. And that is the one that interests us. For them they are the products you can find at Laconicum. They are all Vegans and manufactured in France.
The enamels Nail care remains the heart of the brand, which is why they are innovative. They have a 54% water-based and no petrochemical solvents, and leave a lighter carbon footprint (thanks to their cleaner formulation). Something else: They are removed with water. This is a way to play with makeup in a respectful and loving way.
Nailmatic It's all about play. Parents want to buy it and children want to play with it. That's it. its charm. And it is a lot of charm.