What does someone who has studied law and philosophy do in the King's College from London creating perfumes? And what's a graphic and product designer doing inventing Perfumes? And what is an Englishman doing behind a French perfume house? The answer to these three questions is in James Heeley. Born in Yorkshire but resident in Paris, is the founder and sole owner of his brandThis is very difficult to find in a European luxury perfume house. This independence gives to Heeley enormous freedom to create the perfumes he wants, even to tweak them over time if he sees the need or desire to do so.

Heeley is a collection of fragrances that They have in common their cleanliness and freshness, even when they include woods or spices. They also share the high quality of their raw materials, an obsession for this perfumer. They are designed to man and womanIn fact, these borders are ignored. The own Heeley, not content with being the owner and founder, is also the designer of the labels, packaging and the entire brand image. Heeley is Heeley. AND Laconicum smells like Heeley.