"I don't want you to choose Days of Confidence with your eyes closed. I want you to do it with your eyes wide open, because everything is there: the numbers and the results." This is how he speaks Frederique Labadie, the founder of This French brand of cosmetics and nutricosmetics. Why does she want us to open our eyes wide? "It is a mark on the that you can trust, because we are demanding and transparent: we say what we do and what we can improve."
It is clear that this brand goes from trust, Even the name tells us: Days of Confidence. She defines it with two words: Demand and transparency. Everything inside is Serious, efficient, and does what it says and everything is put on the table; there is no small print here. But in addition to what it does, it is what it says: "We do not believe in anti-aging, which is fighting age. We believe in responsible and comprehensive self-care: inside and out. And in improving, specifically, five aspects that, from my experience and that of those around me, affect us all: lack of energy, stress and lack of sleep, dull skin, bad habits that contribute to all this and low defenses."
With these five pillars in mind, he has created two complementary ranges of products: Bioactive cosmetics and micronutrition, that is, cosmetics from the outside and from the inside, which treats those essential needs: pProtection, vitality, serenity, detoxification, balance and luminosity. All combinable (I wish we only needed one, but we don't) and all of them for each day, because the idea of Supplements are to accompany you, to be part of your care routine.
All their products have a Minimum 80% organic ingredients certified by Ecocert and active ingredients (this is a lot) and cold pressed to preserve their quality. In lThe percentage is specified in the boxes, what we said about transparency is literal. There are no miracles here: there are results.
It is important that "active ingredients"This means that there are no filler ingredients, they all work. If a cosmetic is water-based, Days of Confidence products are water-based, and each range has a different one with its own properties. Science is important and is provided by Dr. Nara Nairi, a physician specializing in nutrition, micronutrition and microimmunotherapy. With it they have created very powerful supplements.
Another important pillar is sustainability. "No I can think of launching a brand without thinking about the impact on the environment. Everything we do is to reduce the carbon footprint"We like how he closes his statement: "but, he self-care becomes selfish-care", that is, in selfish care for the environment. Works with local producers to obtain their active ingredients and for he packaging, packaging of recycled and recyclable glass, paper from eco-managed forests, vegetable ink...
Its founders, along with Fred, are Philippe Guillermic, they claim they will never promise overly optimistic and vague benefits, they won't use empty words or ingredients just because they are trendy. They want to generate trust. They already have ours.