Bleu de Peau is the story of Quentin and Jordane, two French men who created products they would like to use. For them, self-care wasn't a debate. It was taken for granted. They did see that men sometimes didn't know which brand to turn to. So, they invented one that provided basic care and was easy and pleasant to use.
In their words, they developed a brand "created by and for men and that cares about their problems. We offer simple, quality products with a dose of friendliness."
This is exactly what we liked about Bleu de Peau: It has a charm that is not always easy to find in a men's brand, which always takes itself so seriously.
We were also interested in their mission statement. Their values are:
Simplicity
Bleu de Peau responds to the demands of today's man, who doesn't require the same care as his father. It offers an alternative to traditional cosmetics; its products are simple, clear, and effective to use. Its formulas contain no unnecessary ingredients. This brings us to the second value.
Requirement.
For Jordane and Quentin, self-care is a pleasure, and they demand that their products not only be effective but also taste good and provide a moment of well-being.
Ethics:
For them, quality comes from responsible development. Their products are 100% made in France, from formulation to packaging. They are recyclable and made with natural ingredients and, of course, are not tested on animals. Ever. Never.
These two Frenchmen want those who buy their products to feel "cared for, valued, and important, because they are!" They also emphasize the role of women in the purchase of these products, who also have the power to choose gifts.
We've tried this very, very, very French brand, and the men around us have. They've given their verdict and deemed it worthy of Laconicum. Here it is.