Wumi, its founder told VOGUE France, "wants to celebrate femininity."

It took this French brand three years to formulate the intimate gel that it was missing from the market it wanted to use. The ones it found were either too chemical or too weak. Once formulated, it created a well-rounded brand around it: a beautiful brand that speaks to women in their language.

Wumi is responsibly developed and produced in France. Najwa Harfouch is inspired by the hygiene secrets shared by women in ancient bathing rituals. Wumi wants to be one of those secrets. Even if it is now a secret kept aloud.

Exclusively in Spain, at Laconicum.