The story of Manucurist is not that of its CEO and co-founder, Gaelle Lebrat-Personnaz, but also of her mother, who opened a salon in Paris, in the Marché Saint Honoré in the style of New York salons when, upon returning from a trip to the United States, he realized that there were no places like that in France. This is a familiar and French story.
Gaelle evolved her mother's salons into Manucurist, a family-owned, French nail care brand. Manucurist wants to make life easier for women, and that's why it helps you do a semi-permanent manicure at home with results similar to what you would achieve in a salon. They contain red algae, which is an ingredient that hydrates and strengthens the nail.
Manucurist is a pioneering brand in gel polishes that can be removed with nail polish remover. Forget about scratching and fighting with your nails. Their nail polishes have 84% plant-based ingredients and are extracted from renewable sources. They are all vegan. This brand continually seeks innovative materials to replace plastic. The box can serve as compost and the chips in the packaging are made of corn starch, soluble in water.
With Manucurist you achieve a long-lasting, professional and nail-friendly manicure in your own home, whenever and however you want. And the ultimate goal for Gaelle, a declared feminist, is for women to take control of their time and care.