The story of goop It is already part of the popular culture of this century. It all started in 2008 in the kitchen of Gwyneth Paltrow, where she wrote a blog whose strange and catchy name we soon learned to pronounce: goop. Soon, the blog became a platform that transformed into an entire universe focused on physical and emotional well-being. goop He broke all the molds: he was provocative, inspiring and a bit of a snob. He spoke of clean beauty, glow and sexual well-being when few others did.

Now, goop Beauty arrives in Spain thanks to Laconicum in strict exclusivity. We knew we would end up meeting. Both brands share the desire to discover what makes life more enjoyable and bring it closer to curious and unprejudiced minds. goop has a mission statement: “We go first so you don’t have to.” We could have written it ourselves.

We are happy to have products that we have been excited about ever since we tried them. They are all focused on achieving luminous and juicy skin, the goal glowHow do we do it? With fantastic exfoliants, cosmetics loaded with active ingredients, with fantastic textures and clinical results. If they are good for Gwyneth Paltrow, the main prescriber, they will be good for us. Behind these products there is science, ingenuity and freedom, three words that we like very much. goop, welcome to Laconicum.

On sale on February 4th, exclusively in Spain, at Laconicum.