Expecting Tomorrow. This is the main message that this Korean brand sends. The idea is that the passage of time is not scary thanks to the use of the right products. COSRX is cosmetics without frills, efficient and enjoyable to use. One of the brand's obsessions is sensitive and irritable skin. combat skin imperfections. To do this, it uses minimal ingredients so that the products do not irritate and are as effective as possible. COSRX works so that the years are our allies, not our enemies.