There are good brands and then there are exciting brands.
Benamôr belongs to this second group, to which everyone would like to aspire. This Portuguese house has been attached to the culture of a country for almost a century, since 1925. He was born in a pharmacy in Campo Grande, where a pharmacist created his ointments; It was the Art Deco era, hence its design, which still has a taste of the past.
He Soon the word spread and reached the palaces of the country. Queen Amelia herself, a French princess who became the last queen of Portugal, was among the many who used it.
We don't have that many brands that have been suppliers to a Royal House. In fact, Benamôr is the only one. She achieved this honor in 1935, thanks to the queen being one of his admirers. Another milestone in the history of Benamôr was the launch of Alantoíne, its flagship hand cream. It took place in 1970 and since then, thanks to it (and other creams) thousands of Portuguese have had soft, very soft hands. Because if something characterizes these creams, it is that they leave hands unrealistically soft.
Benamôr is a brand that has been in Portuguese homes for generations. It is an example of vintage cosmetics that fits with the 21st century; It is also an example of a way of understanding cosmetics from simplicity and coquetry, rather than from the molecule or extreme innovation. Benamôr has been close to the skin of a country for decades.
*Benamôr was launched in Spain, exclusively, in Laconicum.