One day, Vanita Parti had a brainwave. It was about offering places where people could get their eyebrows groomed and cared for, without making a reservation. What seems so commonplace today didn't exist back in 2004, when you had to make an appointment for anything related to personal care. He opened his "Eyebrow Bar" in Fenwick. He called it Brow Blink Bar. The fact that this woman focused on her eyebrows isn't accidental. She's of Indian origin, and threading has been practiced there for thousands of years. Furthermore, she had always been, cosmetically speaking, obsessed with her eyes.

After opening its Brow Blink Bar, And after having cared for many eyebrows, Vanita realized that women wanted to take control of their eyebrows and keep them looking fabulous between appointments. She decided to launch, in 2005, a line of products that would be named after her bar, BBB. Now we are the ones who are obsessed with eyes.