The story of Argentum Apothecary began with its founder, Joy Isaacs. This South African, born and raised in South Africa, always saw how her mother treated skin problems with a colloidal silver spray. When she was a teenager and she started having problems with acne, silver helped her skin heal. Joy left South Africa and traveled to London, where she continued to rely on money to treat her entire family
That was the germ of Argentum Apothecary, a brand that altered the market when it launched La Potion Infinie. This cream contains Silver Hydrosol (colloidal silver) & DNA HP. The basic idea of the brand was to create a cream that worked with the most cutting-edge science, but maintaining natural integrity and avoiding toxicity. This brand's commitment is halfway between medical and cosmetic.
The Potion was the first product of a very small line of products. This is a slow-release brand, as each product requires a lot of science and top-quality ingredients. Just as the basis of good gastronomy is the good product, that of good cosmetics is the good ingredient.
Argentum Apothecary has always opted for curious and high-quality ingredients. Its formula is patented and is behind its products: La Potion Infinie, L'Etoile Infinie, Le Savon Lune and La Lotion Infinie. All of them are made in France; Its aroma has been developed in Grasse.
In this brand everything conveys quality, even the color and weight of the bottles. It is a disruptive cosmetic that breaks traditional cosmetic codes.