The story of Argentum Apothecary It started with its founder, Joy Isaacs. Born and raised in South Africa, she always watched her mother treat skin problems with colloidal silver spray. When she was a teenager and began to have acne problems, silver helped heal her skin. Joy left South Africa and traveled to London, where she continued to rely on silver to treat her entire family.
That was the germ of Argentum Apothecary, a brand that disrupted the market when it launched La Potion Infinie. This cream Contains Silver Hydrosol (colloidal silver) & DNA HP. The basic idea of the brand was to create a cream that works with the most cutting-edge science, but maintaining natural integrity and avoiding toxicity. The bet of this brand is halfway between the medical and the cosmetic.
The Potion was the first product in a very small line of products. This is a slow-release brand, as each product requires a lot of science. and top quality ingredients. Just as the basis of good gastronomy is good product, the basis of good cosmetics is good ingredient.
Argentum Apothecary has always been committed to using unusual and high-quality ingredients. Its patented formula is behind its products: La Potion Infinie, L´Etoile Infinie, Le Savon Lune and La Lotion Infinie. All of them are made in France; their aroma was developed in Grasse.
In this brand everything conveys quality, even the color and weight of the bottles. It is a disruptive cosmetic, that breaks traditional cosmetic codes.