This one mousse -which already sounds better than "foam"- does what it does Cool Girl, their famous texturizing spray, the one Kate Moss uses. That is, it adds volume, thickness, density and texture to the hair, and it lasts. In Sam's words: "It's important to me that my hair feels good to the touch - it should feel soft, not sticky or stiff. Weightless hair is the perfect base for creating voluminous styles that last. This mousse is non-aerosol so it applies evenly.”
Feelings? It is a pleasant, light foam that is very easy to apply by combing damp hair with your fingers. It doesn't make a mess, it doesn't feel stiff, it doesn't weigh you down, it doesn't feel like you're wearing a finishing product.