Expecting Tomorrow. This is the main message this Korean brand sends. The idea is to make the passage of time not frightening, thanks to the use of the right products. COSRX offers no-nonsense, efficient, and enjoyable cosmetics. One of the brand's obsessions is sensitive and irritable skin. combat skin imperfections. To do this, it uses minimal ingredients so that its products don't irritate and are as effective as possible. COSRX works to make the years our allies, not our enemies.