Rinsing your mouth with Aesop mouthwash, what a delicious treat. And, like so many treats, how impossible it is to give it up once you have started practicing it. At Aesop, the how is as important as the packaging, like the what, what's inside. The how has been widely copied since 1987, when it was founded in Melbourne. The how is a bottle with typography (Helvetica and Optima) and strong messages. The how on this mouthwash says: "Aesop considers good manners and impeccable hygiene essential for cordial everyday conduct." We agree.
What's inside the bottle is important. The formula is alcohol-free. It cleans really well and eliminates bad breath without disturbing the natural balance of the mouth. It's made with mint, clove and anise. And it shows.